TrueHead Clothing was founded on the basic principles of genuine love and respect for the Hip Hop culture as well as on the need to bring back and maintain the true essence of this Hip Hop game. We have been representing the culture to the fullest for as long as we can remember. So therefore, we acknowledge and understand those at the forefront of this movement, from the lyricists to the deejays, the b-boys to the graffiti artists, and, you, the fans. 

We have taken it upon ourselves to educate those that don't know and to continue to inform those that do on this culture that we love. We don't do it for the fame and we don't do it for the fortune. We do it for the real love. We do it for Hip Hop. This is our personal contribution to preserving the thing we love most. Every piece of TrueHead clothing begins with a concept that we feel can be a lesson or a reminder of what true Hip Hop is. Like Hip Hop, TrueHead has no boundaries, whether it be ethnic, financial, or geographical. You either represent or you don't.

When we die, bury us with all our old school tapes, a new pair of shell toes with the fat laces, and a brand new TrueHead tee. 
Damn, that's TrueHead.
Now ask yourself, “Are you a TrueHead?"

HIP HOP AIN'T DEAD!!!

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